Google Ads vs Facebook Ads: 5 Factors You Can’t Ignore in 2025 Google Ads vs. Facebook Ads: In the rapidly evolving landscape of digital marketing, businesses are continually seeking effective platforms to promote their products and services. As of March 12, 2025 , two giants dominate the online advertising arena: Google Ads and Facebook Ads . However, both platforms offer unique advantages, but which one aligns best with your business objectives? This comprehensive guide delves into the intricacies of both, helping you make an informed decision. Table of Contents Introduction Understanding Google Ads a. What is Google Ads? b. How Does Google Ads Work? c. Recent Updates in Google Ads (2025) Understanding Facebook Ads a. What is Facebook Ads? b. How Does Facebook Ads Work? c. Recent Updates in Facebook Ads (2025) Comparative Analysis: Google Ads vs. Facebook Ads a. Audience Targeting b. Ad Formats c. Cost and ROI d. Performance Metrics e. Integration with ...